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[Indonesia] Grab Launches Two New Services / Differentiates from GOJEK

  • Release date: Jul 04, 2019
  • 1743 Views

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Launched a car rental service that can be used for as little as 4 hours and a premium service that arranges only 5-star drivers.

Grab Indonesia launched two new services, "Sewa Grabcar" and "Grabcar Plus", in October 2018. sewa Grabcar is an hourly car rental service available for a minimum of four hours, limited to Jakarta and surrounding areas (JABODETABEK). Grabcar Plus is a premium version of the existing car rental service, which allows users to pay 30-40% more than regular car rental or cab charter services. In addition, Grabcar Plus is a premium version of the existing dispatch service. In addition, they can receive priority dispatch service, which reduces waiting time. Both of these services are increasingly in demand among business people who demand quality, which is Grab's main target.

Differentiate yourself from GOJEK by starting a higher level service.

According to a survey conducted by Spire research and Consulting of 40 drivers and 280 consumers in Indonesia, Grab users reportedly outnumbered GOJEK users in the second half of 2018. It is also believed that the price competition between Grab and GOJEK has continued for the past few years, and that they have tried to differentiate themselves through top-tier services, as they have overlapping partnerships with delivery and other types of businesses. In particular, Sewa Grabcar's hourly car rental service is expected to expand beyond urban areas in the future, as it supports multi-location travel, which has been a drawback of car-delivery apps.

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This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

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  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers. http://lifestyle.tenace.co.jp/

  • Intage Inc

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    Intage Inc.

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