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[The U.S.] Online supermarkets for paid members only

Move, a members-only supermarket scheduled to open in February 2020, is an online transaction-only supermarket. By eliminating middlemen such as wholesalers and other intermediaries, the company has reduced costs such as labor costs at its stores. While membership fees are charged, meal kits made by Michelin chefs can be purchased for as low as $7 (about ¥760) each. They do not use any preservatives or other additives, and their packaging design is simple and stylish. By supporting Move through crowdfunding, users are able to save on the annual membership fee. The company is currently attracting attention as it has over 2,400 supporters and has surpassed its $50,000(about 5.4 million yen) goal by far, surpassing $266,000(about 29 million yen).

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

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  • TNCライフスタイル・リサーチャー

    Author profile
    TNC Lifestyle Researcher

    TNC Life style Researcher is a network of 600 Japanese women living in 100 regions in 70 countries around the world, run by TNC Inc. The knowledgeable lifestyle researchers in each country cut out the trends and the real voices of the consumers, which cannot be seen only in numbers. Based on this raw information, marketing members in Tokyo propose solutions or plan products to solve corporate issues.
    http://lifestyle.tenace.co.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

    ＊＊＊

  • Nov 18, 2019
  • 2152 Views

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