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[The U.S.] A retail format of outdoor specialty stores inspires a sense of adventure in shoppers as if they were exposed to green spaces and nature

  • Release date: Mar 11, 2019
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The Pro Bass Shop is an outdoor specialty store in Memphis, USA. Inside the pyramid-shaped building, there is a pond with fish and alligators, huge cypress trees and wetlands for bird watching, and an aquarium with 600,000 gallons of water and over 1,800 fish. Highly specialized fishing, hunting, and camping equipment, as well as outdoor clothing and shoes, are sold in each section. Consumers who visit the store can learn, touch, and experience a wide range of outdoor products through a virtual nature space created indoors, leading to new consumer behavior.

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

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  • TNCライフスタイル・リサーチャー

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    TNC Lifestyle Researcher

    TNC Life style Researcher is a network of 600 Japanese women living in 100 regions in 70 countries around the world, run by TNC Inc. The knowledgeable lifestyle researchers in each country cut out the trends and the real voices of the consumers, which cannot be seen only in numbers. Based on this raw information, marketing members in Tokyo propose solutions or plan products to solve corporate issues. http://lifestyle.tenace.co.jp/

  • Intage Inc

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    Intage Inc

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