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[China] New Chinese style popular among young people

  • Release date: Aug 19, 2025
  • Update date: Aug 19, 2025
  • 52 Views

“New Chinese style” is a style that combines traditional culture and modern design. Traditional elements are reconstructed through innovation and revived. With young people embracing and paying attention to individuality and culture, “new Chinese style” has become an important style for them to express themselves and pass on their culture.

New Chinese style is hugely popular online

According to data, the “new Chinese style,” which matches the consumption needs of young people, is becoming increasingly popular on platforms such as Xiaohongshu and is becoming the new darling of fashion trends.

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Xiaohongshu [New Chinese Style] Related Notes Volume

Xiaohongshu [New Chinese Style] Related Notes Volume

Total notebook exchange volume

Total notebook exchange volume

Data source: Senka Data, 2024

The new Chinese style trend has reached the milk tea industry.

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Package Design
The store design, brand logo, product names, and even the packaging are overflowing with rich Chinese elements.

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Blind Box Sale
On certain holidays, Hao Wang Bie Ji uses a combination of blind boxes and milk tea to accurately gauge young people's preferences for trendy blind boxes, thereby enhancing young consumers' sense of participation and surprise and improving their consumption experience.

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Freshly brewed tea
Chaganshoku is based on the concept of “freshly brewed tea,” emphasizing the quality and taste of the tea leaves, and attracting many young consumers who seek fresh beverages.

The new Chinese style trend has reached the cosmetics industry.

Data shows that more and more young people want to buy products that incorporate domestic trends and new Chinese elements. This reflects a growing appreciation for the fusion of traditional culture and modern design.

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The impact of incorporating domestic trends on young people's purchasing intentions

Data source: China Youth Daily, 2024

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Package Design
Hanazoko's embossed lipstick. These designs represent the aesthetics of traditional Chinese culture while also matching modern aesthetic sensibilities.

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Limited Edition Cosmetics Series
Perfect Diary's limited edition cosmetics series, which combines traditional holiday culture, successfully captures the needs of young consumers who want to pursue both trends and traditional culture.

This article is a translation of an article by Intage China using an AI translation tool.

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    Intage China

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