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Anime Culture Driving new consumer trend

  • Release date: Oct 28, 2025
  • Update date: Oct 28, 2025
  • 62 Views

目次

1. The Current State of China's Animation Industry

Anime culture generally refers to virtual entertainment content such as anime, manga, and games, but it has now expanded to include various merchandise and offline entertainment activities. Many enthusiasts travel long distances to shopping malls and exhibitions themed around anime culture, driving cultural and tourism consumption by pursuing their favorite IPs.

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By 2025, China's pan Anime user base has reached 530 million, among which post-90s and post-00s generation accounts for 3/4 of the population, and market size exceeding 600 billion yuan.

Changes in User Volume for Chinese Pan Anime / Changes in the Anime Market

Sourse：CCTV Finance, August 2025 https://tv.cctv.cn/2025/08/03/VIDEk76EF9cqnFxptrzsiPjf250803.shtml


行行查datebase


https://xueqiu.com/4318019005/345484913

2. Effectiveness of Participatory Multi-Event Complexes (Offline Events)

According to Meituan data, during the week of Bilibili World, bookings for tourism-related products in Shanghai increased by 35% month-over-month, flight bookings to Shanghai rose by nearly 50% year-over-year, and hotel bookings near the event venue surged almost five folds compared to last year (China Information News, August 2025).

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Sourse：https://travel.sohu.com/a/912558856_362042

Besides the cultural tourism and fast-moving consumer goods, the sales of IP collaborative gold products also demonstrated remarkable performance. The Chow Tai Fook and ”Black Myth: Wukong” co-branded bracelets achieved cumulative sales exceeding 3 million yuan in the first half of this year. The limited edition of 30 gold figures co-launched by Lao Feng Xiang and ”Saint Seiya” priced at 880,000 yuan each were sold out in just two weeks. JX Online 3, to celebrate its 16th anniversary, launched promotion campaign in collaboration with China Gold and other gold retailers, reached over 2.8 million yuan sales in four days.

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  • Intage Inc

    Author profile
    Intage China

  • Intage Inc

    Editor profile
    Chew Fong-Tat

    Malaysian researcher who has lived in Japan for 14 years and has handled many surveys on ASEAN countries.

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