China: New Function Added to Alipay / A Clue to Solving the Problem of Household Waste Separation
Household Waste Sorting Begins in Shanghai, Complicated and Difficult
Starting in July 2019, Shanghai became the first city in the country to legalize the separation of household waste. Violations will result in a fine of 200 yuan (about 3,150 yen). However, many people say that the separation is complicated and difficult to understand, such as "food waste and used tissues are separate," and "bottles are recyclable waste, but bottles of medicines are treated as dangerous goods. In such a situation, Alipay, a payment application commonly used by all generations of Shanghai people, has introduced a function that can identify garbage using AR. If you scan a piece of trash that you don't know how to sort, it will show you which trash it belongs to. Another function "易代扔" is a mini program that collects your recyclable and bulky trash. Depending on the amount of waste you put out, you can earn eco-points in the "Ant Forest"
This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.
Translated with AI Translator
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TNC ASIA Trend Lab
TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
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Intage Inc.
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- Oct 11, 2019
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