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【China】When 1.1 Billion Women Worldwide Enter Menopause—Strategies to Tap the Menopausal Women Market

  • Release date: Jan 22, 2026
  • Update date: Jan 22, 2026
  • 49 Views

The market targeting menopausal women is expected to become a market of growing interest.
This article introduces products and trends related to menopause in China.

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Menopause is the transition period from reproductive to post-reproductive age in women, characterized by the decline of ovarian function and the permanent cessation of menstruation (menopause).
According to 2024 projections by the World Health Organization (WHO) and the United Nations Population Fund, the number of women worldwide entering menopause or the post-menopausal stage is expected to reach 1.1 billion by 2025.

Data source: https://turkiye.unfpa.org/en/Menopause-is-a-global-workforce-issue
Image source: https://huaban.com/pins/6873430195 (The images in this document are sourced from the internet)

目次

1. Basic Knowledge of Menopause

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2. The Triple Pain Points of Menopausal Women: The Converging Challenges of Physiological, Psychological, and Social Roles

Menopause affects not only physiological aspects but also psychological and social aspects.

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3. Market Commodity Structure

Here are some products targeting menopause.

● Domestic Market: Addressing local needs for Kampo, herbal remedies, and nourishing health products

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*Only products explicitly labeled “Menopause” are partially listed.

●Global Market: Scene-Specific + Technology-Driven Precise Intervention

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* Only certain brands are listed

●Health AI Gadgets

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4. Building a Shared Social Consensus

•    Guangzhou Maternal and Child Health Center launched the AI smart management tool 【更健康】AI Measurement and Popular Science Assistant App in March 2025. Based on internationally authoritative metrics and leveraging AI capabilities, it enables more precise management of individual health for women in menopause.

•    On May 20, 2025, the “Age Without Boundaries, Embrace Renewal” women's health public welfare science outreach event was held in Beijing. A deep-dive dialogue featured renowned host Jing Li and Chen Rong, Deputy Director of the Obstetrics and Gynecology Department at Peking Union Medical College Hospital. Through sharing their personal experiences and disseminating medical knowledge, they aimed to help women face menopause with greater composure.

•    China's first popular science guide for menopausal women, the <>, was officially released in Beijing on August 8, 2025. It aims to break down prejudices and empower women to achieve a “second bloom.”

The rise of the menopause market not only reflects an upgraded consumption trend but also symbolizes society's heightened emphasis on women's life-cycle health. In stark contrast to overseas markets, the domestic menopause market remains in its early stages. Innovation in meeting menopausal women's needs for health management, nutritional supplementation, and AI integration will be a noteworthy trend moving forward.

This article is a translation of an article by Intage China using an AI translation tool.

  • Intage Inc

    Author profile
    Intage China

    ***

  • Intage Inc

    Editor profile
    Chew Fong-Tat

    Malaysian researcher who has lived in Japan for 14 years and has handled many surveys on ASEAN countries.

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