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[India] hot on agritourism / Development of a field-sharing app is underway

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More and more people are starting home gardens in urban areas and developing related services.

The wealthy and middle class began to voice concerns about whether the vegetables sold in supermarkets were really safe, and around 2016, many people in urban areas began to garden on the rooftops and balconies of their homes. Young engineers also began to embark on agritech startups. Informative websites and apps like "Organic Growing Recommendations" and "UrbanVeggieGarden" are also on the rise. Services and apps have also been developed across the country that allow farmers to rent out their displaced fields for people who are starting to get into home gardens as a hobby.

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More and more people are becoming interested in food, and keywords like traceability, organic and eco-friendly are starting to catch on in India. More and more people also want to get away from the city on holidays and spend time in nature.
Companies that operate rental farms hire local farmers as management helpers for those who have jobs and are unable to come to the fields as often as they would like. This is a great way for users to feel secure in knowing that they can check on the status of their crops at any time, and also to contribute to society by helping poor farmers and women to become more active in their communities, and this is likely to continue to grow in the future.

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This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

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    Intage Inc

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  • Apr 13, 2020
  • 1529 Views

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