Description

This report summarizes the short-term impact on the FMCG market due to COVID-19 and future consumer behavior in both China and Taiwan.

Summary

During COVID-19 period, China FMCG market decreased by double digit. In necessities category, Beverage, Soft Drink, and Candy dropped dramatically while Instant Noodle and Frozen Food increased. In both China and Taiwan, Health-related or Immunity-related products such as Personal Hygiene, Health Food, Household Cleansing benefited because of the pandemic. The report shows that consumers in both regions switch to E-commerce. In China, there is a noticeable transition to short video apps and SNS as media touchpoints.

Research design

*Research method：Panel survey *Respondent criteria：Male and female living in China and Taiwan

Contact us

Intage Inc. is working with Kantar World Panel to support your global business by analyzing actual consumer purchase data from around the world to identify market changes and their drivers. For more information on this report or oversea panel data, please contact us at global-market-surfer@intage.co.jp.

Report Detail

Survey start date: January - February 2020
# of pages: 24
Agency: Kantar Worldpanel
Report price: Free
Target countries: China, Taiwan