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[Indonesia] Analog Book Sales on the Rise / Interest in Reading Increases through SNS

  • Release date: Aug 12, 2019
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Book sales up 12.36% Foreign bestsellers, blogger books and short stories are popular

Gramedia, the country's leading bookstore chain, announced a 12.36 percent rise in analog book sales in 2018. The rise in analog book sales has been seen across Indonesia. Among the most popular are imported versions of international bestsellers (Western books). The best-selling books in the country in 2018 were books by popular bloggers and collections of short stories and speeches, but there was also a book by Indonesian author Pramudiya Ananta that was once banned due to its influence. It is also interesting to note that the novels of Pramudya Ananta Tulu, who was once banned due to his influence, is ranked among the best sellers. Many bookstores have installed devices that allow customers to search for and order books that are not available in their stores online, and the fusion of analog and digital technology is playing a role in the rise in sales.

Increase in the number of people quoting their favorite passages from books on social networking sites, which in turn increases the interest in reading.

In the past, the habit of reading was not so deeply rooted that it was said that "Indonesians do not read" and "books do not sell in Indonesia. In response to this, educational institutions have started to improve their libraries and appeal to students about the usefulness of reading, but it is believed that it is the social networking effect that has directly led to the rise in book sales. The number of young people and celebrities who post excerpts of their favorite texts on Instagram and Whatsapps is increasing, and it is thought that interest in reading itself is on the rise.

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated by DeepL, AI Translator

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers. http://lifestyle.tenace.co.jp/

  • Intage Inc

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    Intage Inc.

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