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[Thailand] More and more snacks and foods with salted egg "Kaikem" flavors / Singapore's "IRVINS" have arrived

  • Release date: May 01, 2019
  • 3168 Views

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More Kaikem flavoured snacks to come, including MAMA, the soul food of the Thai people

Salted egg yolk-flavored snacks are popping up one after another, and they're attracting a lot of attention. Salted egg yolk, called "kai kem" in Thai, is a standard ingredient used to season Thai cuisine and as a topping for porridge. The rich flavor of the yolk has been used in sweet sweets for some time now, but more and more caychem-flavored snacks are now available.
In addition to Lay's, a popular Thai potato chip brand, the Cai Kem flavor (30 baht/approx. 90 yen), the Cai Kem flavor (39 baht/120 yen for small, 160 baht/480 yen for large) is also available at Tao Kha Noy, a seaweed snack popular with Chinese tourists. The Korean-style fried chicken restaurant Bonchon Chicken also offers kaikem-flavored fried chicken (130 baht/approx. 390 yen) and fried potatoes (120 baht/approx. 360 yen).

And in December 2018, MAMA, the Thai soul food and instant noodle shop, released new Kaikem-flavored fried noodles (15 baht/approx. 45 yen). It seems that the rich flavor of cai kem is addictive with its familiar taste. Amidst the cai-chem boom, both products received a lot of online reviews and people looking for a chance to try them.

Singapore's IRVINS arrives in Bangkok, and Cai-chem flavors are expected to expand in the future

IRVINS salted egg yolk-flavored potato chips and fish skins from IRVINS have already become a popular Singapore souvenir in Thailand, to the point that it's no stranger to them. Both fish skins and salted eggs are familiar to Thais, and IRVINS has become so popular that people can't stop eating them once they start.
The popularity of IRVINS has led to a boom in khaikem in Thailand. It is believed that snacks and instant noodles have appeared one after another. The Kaikem-flavored marmas, in particular, are spicy enough to satisfy Thai people.

IRVINS will land in Thailand in February 2019. It opened a small store at Central World, a department store in Bangkok's capital. The small packs are now on sale for 210 baht (about $630).

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This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated by DeepL, AI Translator

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