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[Indonesia] Street food at home / Home made "egg sausage" machines are popular

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Exceptional sales volume in the online shop

Egg sausage, a light snack made of sausage wrapped in eggs, is an old-fashioned street food that is popular among people of all ages. They used to be sold at street stalls, but now there's a machine that lets you easily make them at home with as little as 90 watts of power, and they're growing in popularity, thanks in part to the spread on You Tube and social networking sites. Although sold by several retail manufacturers, a machine from a manufacturer called Q2 is selling well in online stores. Some shops have even sold 1,300 units, which is unusual for a small appliance.

The appeal of this machine is that it is low-powered and safe, so even children can make it safely.

The "egg sausage" sold for children in front of schools was a bit thin and the volume of the sausage was not enough for children in their prime. However, with the introduction of a machine that makes it easy to make them at home, more and more people are buying them as a snack for their children. In recent years, the number of people shopping online has increased, and the fact that it is inexpensive and easy to buy, at just 1,000 yen, is one of the reasons why the popularity of this snack has spread throughout Indonesia. All you need is an egg and a sausage to make this dish, and even children can make it safely.

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This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

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    Intage Inc.

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  • Feb 07, 2020
  • 1537 Views

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