[Singapore] Indoor activities on the rise with SASUKE and street sports
Indoor activities that move the body are popular among young people. The Japanese TV program "SASUKE" has been produced in many parts of the world and has been well received in Singapore. On weekends, young people can be seen challenging themselves with SASUKE-type activities all the time.
The Australian trampoline park BOUNCEinc, which opened in 2016, has also introduced a SASUKE-type course. Other permanent indoor types include the Finnish SuperPark, which opened in 2018 with various street sports, and the K Bowling Club, a bowling, darts, billiards and bar complex with lights and music to create a club-like atmosphere, as well as a variety of permanent Activity facilities are popping up all over the country. Each facility varies in price depending on the day of the week and time of day, but you can play for about $25 to $35.
For many years, teaching in Singapore has been centered on academic subjects. Although the government has embarked on educational reforms in recent years, the practical skills of physical education still tend to be simple. In addition, 80% of the population lived in apartment complex public housing and spent their childhoods in cram schools until late at night, which meant that many of them did not have many opportunities for physical activity. It can be inferred that the increase in the number of indoor activity facilities is likely to be a reaction to their school days, as well as an increase in health awareness. It is also possible that young men have a desire to test their skills in SASUKE-type activities, as more and more of them are learning to move around due to the drafting process and building up their muscles due to the increase in gyms.
This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.
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TNC ASIA Trend Lab
TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
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- May 20, 2020
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