Description

The report maps out China's Growth Rate (value) of FMCG categories during & after COVID-19, using KWP Household Panel data. You can see the categories that performed well or poorly during and after COVID-19, including food, beverages, daily necessities, personal care, and cosmetics.

Summary

Cheese/Ice cream, and Kitchen roll grew during & after COVID-19, whereas instant noodles and Hand wash boomed during COVID-19 but declined after. Please download the file for more details.

Research design

・Research methodology：Kantar World Panel China Household Panel (Consumer purchase channel) ・Respondent criteria: 40,000 households living in Urban China

Report sale

Outputs similar to this report can be provided for other countries and categories for 300,000 yen ～ (excluding tax) per output. Please feel free to contact us at global-market-surfer@intage.com if you you interested.

Report Detail

Survey start date: September 2021
# of pages: 1
Agency: Intage Inc. × Kantar Worldpanel
Report price: Free
Target countries: China