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[Singapore] World's First Planakan Cosmetics: Local Cosmetics Brands Continue to Make Their Debut

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"PERA Skincare" is the world's first local cosmetic brand with a Planakan theme. Pranakans are the descendants of Chinese immigrants who came to the Malay Peninsula around the 15th century, and their culture is characterized by a unique style that mixes Malay and European cultures.
The two founded the company in 2018 after Rafael Jang, who was suffering from acne, overcame his skin problems with traditional skin care recommended by his friend Michael Lim in Pranakan. They have created a new era of Planakan cosmetics by combining natural ingredients from all over the world with ancient and unique Planakan plant ingredients such as fermented rice water and pandan leaf (an herb used in hot regions such as Singapore and Malaysia) to create the latest technology. The products are free of allergy-inducing ingredients such as parabens and artificial colorants, so even sensitive skin can use them without worry.

The company also donates a portion of its sales to the Pranakan Association and NGOs around the world as part of its CSR activities. Top-selling products include the BEDAK SEJUK FUSION MASK, priced at S$148 (about 12,000 yen).

Changes in Singapore's cosmetic trends: the rise of local cosmetics

Until now, cosmetic trends in Singapore have been dominated by Western, Japanese, and Korean brands. However, since around 2017, local cosmetic brands such as Sén Natural, Sigi Skin, and Allies of Skin, led by Pura Skincare, have been emerging one after another and attracting attention. In addition, there has been a movement among young people to support local brands, which has been an encouraging tailwind for Pura Skincare.
The Singapore government supports local brands and products as part of its efforts to revitalize the tourism industry. As part of this support, a select store for local brands only was opened in Orchard Road, the center of tourism and shopping. In the store, local products in various fields such as apparel, miscellaneous goods, food, and cosmetics are lined up, and the products of "Pura Skincare" are also sold.

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This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://lifestyle.tenace.co.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

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  • Sep 27, 2019
  • 2715 Views

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