ColumnColumn

[China] "Skewers" are the key word for popular food / Skewers from Sichuan and Hatgu from Korea are a hit with Shanghai's youth

  • Release date: Feb 15, 2019
  • 1852 Views

images

Sichuan Street Food "Skewers" Korean Street Food "Hatgu" Becomes Popular in Shanghai

Skewers are a street food from Sichuan Province. It consists of bamboo skewers of vegetables, hormones, fish paste, etc., dipped in a very hot soup. There are various types of restaurants in Shanghai since the latter half of 2017, ranging from department store counters and restaurants where you can walk around eating, to specialty restaurants where you can enjoy it with champagne and cocktails, and restaurants specializing in delivery. The price is around 2 yuan (about 32 yen) per bottle, and if you want to eat it as a snack or a meal, you can order around 20 bottles per person. More than 80% of the customers at the specialty restaurants are young women, and most of the restaurants are designed with women in mind.
In addition, the Korean-style American dog "Hatgu," which is also booming in Japan, was launched in mid-2017 in Tagobo, an area popular among teens and 20-somethings. There is always a line of young women waiting to get their hands on one. The most popular types are those with cheese, octopus, and dried bonito flakes, priced at 20-25 yuan (about 330-410 yen) each.

images

"Skewered snacks" that can be easily eaten on the go are popular among young women for their SNS-appealing appearance.

images

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher. Translated with AI Translator

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers. http://lifestyle.tenace.co.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

    ＊＊＊

Reproducing and quotation
  • The copyright of this report/column is held by Intage Inc. or the company to which the author belongs. Please confirm the following prohibitions and cautions, and specify the source when reproducing or quoting.
    Example:
    "Source: Intage's Research Report "(Report title) (issued on DD/MM/YYYY)"
    "Source: Global Market Surfer, article published on DD/MM/YYYY"
  • Prohibiton:
    • Modification of part or all of the contents
    • Sale or publication of part or all of the contents
    • Use that is offensive to public order and morals or that leads to illegal activities
    • Reprpducing or quotation for the purpose of advertising or sales promotion of companies, products, or services.
  • Other cautions:
    • We are not responsible for any trouble, loss or damage caused by the use of this report.
    • These terms of use do not restrict the use of quotations, etc., which are permitted under the Copyright Act.
  • If you have any questions about reprinting or quotation, please contact us from here