Description

This report is exploring the link between consumer attitudes toward sustainability and actual FMCG purchasing behavior using consumer panel data from Kantar Worldpanel.

Summary

The number of Eco-Actives, people with a high interest in eco-consciousness, is on the rise again.
The reality of eco-consciousness in 2023 can be summarized in the following five points:
1. Media and people's conversations promote eco-engagement, but government top-down approaches rapidly enhance eco-awareness.
2. Sustainability is not a primary reason for daily choices, but it offers opportunities for brand trust and quality improvement.
3. Eco-Actives are actively investing in environmentally friendly products.
4. Reducing plastic waste is not just for the wealthy; innovation with value in mind is crucial.
5. There's no increase in the desire to avoid plastic bottles, but a clear strategy contributes to maintaining sales volumes.

Research Overview

Methodology: Kantar Worldpanel Household panel in 35 markets (Purchase panel (Diary/ Product code scan) + tag-on survey)

Inquiry

For inquiries about Kantar Worldpanel, please contact at: global-market-surfer@intage.com

Keyword

KWP/Kantar/Multi/Eco/Sustainability/Environment/Waste/Water/Planet/Earth/meet/plant/substitute

Report Detail

Survey start date: December 2023
# of pages: 29
Agency: Kantar Worldpanel
Report price: Free
Target countries: China, Germany, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Other, Philippines, Saudi Arabia, Singapore, Taiwan, Thailand, United Arab Emirates, United Kingdom, United States of America, Viet Nam