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[India] "Blue Tokai", a café that attracts trend-savvy people, becomes famous for its collaboration with the brand name.

"Blue Tokai" is one of the most popular cafes in the capital city of Delhi, with more and more stores located in upscale residential areas and spots where young people and trendy people gather, and is also expanding into urban areas such as Mumbai and Bangalore. Blue Tokai is a trendy café with a trendy and relaxed atmosphere where people can enjoy a good cup of coffee and chat with their close friends. Blue Tokai is also collaborating with a sandwich store and a cake store to open a store, and is quickly spreading its fame and stores.
The store in the upscale residential area of South Delhi has collaborated with Big Fat Sandwich, a famous sandwich shop, and Miam, a cake store, to offer freshly brewed coffee, sandwiches, and desserts all at once. Popular menu items include "Philly Loving," a sandwich with 48-hour marinated lamb for 380 Indian rupees (about 600 yen), "Vanilla Custard Choux Pastry & Crumble" cream puffs for 150 Indian rupees (about 237 yen), and "Iced Latte," a favorite of Indians with a sweet tooth. (about ¥237), and the "Iced Latte," a favorite of sweet-toothed Indians, at 160 Indian rupees (about ¥253).

It further enhanced the image of coffee as more luxurious and fashionable than chai.

For Indians, coffee is more fashionable and expensive than chai. Coffee shops are located in spots that are popular among the trendy, affluent, and young people, and have become popular because there have been few places where one can drink good, freshly brewed coffee in a stylish atmosphere. In the past, restaurants and cafes only sold coffee and did not care about brand names, but by daring to call their coffee "Blue Tokai's coffee," they have become a household name.
In addition, some of the stores also hold classes to teach how to brew good coffee, which is attracting attention as a new social venue.

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This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://lifestyle.tenace.co.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

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  • Aug 01, 2019
  • 1156 Views

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