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[India] "Blue Tokai", a café that attracts trend-savvy people, becomes famous for its collaboration with the brand name.

It further enhanced the image of coffee as more luxurious and fashionable than chai.

For Indians, coffee is more fashionable and expensive than chai. Coffee shops are located in spots that are popular among the trendy, affluent, and young people, and have become popular because there have been few places where one can drink good, freshly brewed coffee in a stylish atmosphere. In the past, restaurants and cafes only sold coffee and did not care about brand names, but by daring to call their coffee "Blue Tokai's coffee," they have become a household name.
In addition, some of the stores also hold classes to teach how to brew good coffee, which is attracting attention as a new social venue.

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  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://lifestyle.tenace.co.jp/

  • Intage Inc

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    Intage Inc.

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  • Aug 01, 2019
  • 1566 Views

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