ColumnColumn

[India] Sustainable Fashion' over Fast Fashion/Designer Masaba Gupta's unique experiment

  • Release date: Apr 24, 2020
  • 3252 Views

images

Masaba Gupta launches plastic-free clothing line

Instead of fast fashion, where workers are given low wages and excessive work and the overall process is also harmful to the environment, 'sustainable fashion' is getting a lot of attention. The focus on good working conditions and fair trade, along with being environmentally friendly, is currently growing rapidly in India.
Inspired by UNEP India's and Ogilvy India's "I Will Wear Out Plastic" campaign, fashion designer Masaba Gupta has created a new line of plastic-free clothing that incorporates removable bags into the garments themselves. The company has launched a product line. It aims to reduce the use of plastic bags with innovative ideas and unique ways of combining eco and fashion.

images

People's clothing choices are changing to focus on organic and eco-friendly products

Clothes designed by Masaba Gupta can be purchased for 10,000 to 30.000 Indian rupees (16,000 to 48,000 yen). Sustainable fashions are currently in vogue among the wealthy, and it is said to be fashionable to wear clothes with an organic and eco-friendly perspective. As people's buying points have changed, inexpensive fashion brands that sell sustainable clothing are also increasing and are spreading to the middle class. In the future, sustainable products will be noticed and created not only in fashion, but in many other industries.

images

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated by DeepL, AI Translator

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers. http://tnc-trend.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

    ＊＊＊

Reproducing and quotation
  • The copyright of this report/column is held by Intage Inc. or the company to which the author belongs. Please confirm the following prohibitions and cautions, and specify the source when reproducing or quoting.
    Example:
    "Source: Intage's Research Report "(Report title) (issued on DD/MM/YYYY)"
    "Source: Global Market Surfer, article published on DD/MM/YYYY"
  • Prohibiton:
    • Modification of part or all of the contents
    • Sale or publication of part or all of the contents
    • Use that is offensive to public order and morals or that leads to illegal activities
    • Reprpducing or quotation for the purpose of advertising or sales promotion of companies, products, or services.
  • Other cautions:
    • We are not responsible for any trouble, loss or damage caused by the use of this report.
    • These terms of use do not restrict the use of quotations, etc., which are permitted under the Copyright Act.
  • If you have any questions about reprinting or quotation, please contact us from here