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[The U.S.] Beer-flavored sparkling tea

  • Release date: Jan 20, 2020
  • 2584 Views

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'Hop Tea' is a sparkling tea with hops and a beer flavoring. The company claims it was created "for people who don't accept regular tea or boring flavors. There are six flavors, mostly inspired by traditional teas such as White Tea One and Green Tea One, including White Tea One and Green Tea One, and some are inspired by the British cocktail, Shandy (a beer and lemonade cocktail). There is also Lemony One, which was developed. The company hopes that younger consumers will find new value in older teas such as chamomile and tea, and that the product will appeal to Gen Z, who are less interested in alcohol than previous generations but want to taste the flavors of liquor in other ways.12 bottles, $35.00 (About 3,800 yen)

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated by DeepL, AI Translator

  • TNCライフスタイル・リサーチャー

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    TNC Lifestyle Researcher

    TNC Life style Researcher is a network of 600 Japanese women living in 100 regions in 70 countries around the world, run by TNC Inc. The knowledgeable lifestyle researchers in each country cut out the trends and the real voices of the consumers, which cannot be seen only in numbers. Based on this raw information, marketing members in Tokyo propose solutions or plan products to solve corporate issues. http://lifestyle.tenace.co.jp/

  • Intage Inc

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    Intage Inc.

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