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[The U.S.] The "Mayo + XX" Series of Seasonings Born from SNS

  • Release date: Jul 08, 2019
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"Heinz", a major American condiment manufacturer, will launch two new products in March 2019 for the approaching barbecue season (end of May to September): "MayoCue", a combination of mayonnaise and barbecue sauce, and "MayoMust", a combination of mayonnaise and mustard. MayoChup, a mixture of mayonnaise, ketchup, and special spices, was commercialized in 2018 after a Twitter survey revealed that it was popular in East Coast areas such as Chicago and Brooklyn, and that there was demand for a product that combined mayonnaise and existing sauces. This is the second product in the "Mayo + XX" series, which is actively promoted through social networking sites. The price is $3.49 (about 390 yen) for a 16.5-ounce bottle.

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

  • TNCライフスタイル・リサーチャー

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    TNC Lifestyle Researcher

    TNC Life style Researcher is a network of 600 Japanese women living in 100 regions in 70 countries around the world, run by TNC Inc. The knowledgeable lifestyle researchers in each country cut out the trends and the real voices of the consumers, which cannot be seen only in numbers. Based on this raw information, marketing members in Tokyo propose solutions or plan products to solve corporate issues. http://lifestyle.tenace.co.jp/

  • Intage Inc

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    Intage Inc.

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