imagesReport

Taiwan FMCG COVID-19 Weekly Quick View (Update to June 20, 2021)

Research Period
June 2021
# of pages
9
Agency
Intage Inc. × Kantar Worldpanel
Report price
Free
Target countries
  • TaiwanTaiwan

Description

Since May 2021, COVID-19 infections have been spreading rapidly in Taiwan.
In cooperation with the Kantar World Panel, Intage has been compiling and disseminating weekly consumption trends and channel-specific trends of the FMCG category in Taiwan, which is suffering from the COVID-19.

This report shows the total number of purchases and the amount of money spent per purchase in the middle of June, using the week of April 18, before the spread of the disease, as the base (=100).
(The figures are preliminary and unweighted.)

The report is available until the July 25, 2021 edition.
Check the latest report from here.

Summary

Traffic was down 15% compared to last weekend when the Dragon Boat Festival was held.
The amount of money spent per purchase remained the same as last week.
At the category level, food and beverage sales slowed, while house hold care sales rebounded due to "618" e-commerce sale.
In terms of traffic by channel, EC maintained a high level, while other channels slowed down.
CVS traffic has yet to recover, but per-purchase spending for the week of June 20 was up over 40% from the week of May 16, the early COVID-19 period.

Research design

・Research methodology:Consumer purchase panel survey (Product code scan or diary)

Contact us

Intage Inc. is working with Kantar World Panel to support your global business by analyzing actual consumer purchase data from around the world to identify market changes and their drivers.
For more information on this report or oversea panel data, please contact us at global-market-surfer@intage.com.

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