imagesReport

Taiwan FMCG COVID-19 Weekly Quick View (Update to June 27, 2021)

Release date
June 2021
# of pages
10
Agency
Intage Inc. × Kantar Worldpanel
Report price
Free
Target countries
  • TaiwanTaiwan

Description

Since May 2021, COVID-19 infections have been spreading rapidly in Taiwan.
In cooperation with the Kantar World Panel, Intage has been compiling and disseminating weekly consumption trends and channel-specific trends of the FMCG category in Taiwan, which is suffering from the COVID-19.

This report shows the total number of purchases and the amount of money spent per purchase in the end of June, using the week of April 18, before the spread of the disease, as the base (=100).
(The figures are preliminary and unweighted.)

The report is available until the July 25, 2021 edition.
Check the latest report from here.

Summary

For the first time since the level 3 alert on June 21, the number of COVID-19 infections per day dropped to less than 100, and
Traffic rebounded in all categories, with particularly high levels of traffic in food and beverages.
Personal care also saw a rebound in traffic, but not in value per purchase.
EC maintained a high level of traffic, with an index value of 177 for EC total.
Traffic on hypermarkets, supermarkets, and CVS also recovered.

Research design

・Research methodology：Consumer purchase panel survey (Product code scan or diary)

Contact us

Intage Inc. is working with Kantar World Panel to support your global business by analyzing actual consumer purchase data from around the world to identify market changes and their drivers.
For more information on this report or oversea panel data, please contact us at global-market-surfer@intage.com.

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