imagesReport

Consumers Going “Green”

Release date
September 2019
# of pages
17
Agency
Intage Vietnam
Report price
Free
Target countries
  • Viet NamViet Nam

Description

While the SDGs are the one of the important trend around the world, a variety of activities can be seen in Vietnam as well. This research reveals how consumers are interested in companies that are addressing environmental issues.

Summary

The main finding is that many Vietnamese chose food produced organically or naturally, and nearly half of people feel positive feeling towards environmentally friendly companies. It's also obvious that people are more likely to believe information from SNS or word of mouth from friends and family.

Research design

*Research method: Interview
*Respondent criteria: Men and women living in Vietnam aged between 15 and 38 years

Reproducing and quotation
  • The copyright of this report/column is held by Intage Inc. or the company to which the author belongs. Please confirm the following prohibitions and cautions, and specify the source when reproducing or quoting.
    Example:
    "Source: Intage's Research Report "(Report title) (issued on DD/MM/YYYY)"
    "Source: Global Market Surfer, article published on DD/MM/YYYY"
  • Prohibiton:
    • Modification of part or all of the contents
    • Sale or publication of part or all of the contents
    • Use that is offensive to public order and morals or that leads to illegal activities
    • Reprpducing or quotation for the purpose of advertising or sales promotion of companies, products, or services.
  • Other cautions:
    • We are not responsible for any trouble, loss or damage caused by the use of this report.
    • These terms of use do not restrict the use of quotations, etc., which are permitted under the Copyright Act.
  • If you have any questions about reprinting or quotation, please contact us from here

Newest report