imagesReport

Taiwan FMCG COVID-19 Weekly Quick View (Update to July 25, 2021)

Release date
July 2021
# of pages
6
Agency
Intage Inc. × Kantar Worldpanel
Report price
Free
Target countries
  • TaiwanTaiwan

Description

Since May 2021, COVID-19 infections have been spreading rapidly in Taiwan.
In cooperation with the Kantar World Panel, Intage has been compiling and disseminating weekly consumption trends and channel-specific trends of the FMCG category in Taiwan, which is suffering from the COVID-19.
＊Since Taiwan government will lower the COVID-19 alert level from Level 3 to Level 2 by the end of July, this will be the final issue for Taiwan COVID-19 Weekly Quick View.

This report shows the total number of purchases and the amount of money spent per purchase in the end of July, using the week of April 18, before the spread of the disease, as the base (=100).
(The figures are preliminary and unweighted.)

Summary

★Latest update (to July 25, 2021)

At the end of July, when the government was planning tolower the alert level for COVID-19, we saw an increase in traffic due to the Chinese New Year campaign.
In particular, by channel, hypermarkets and supermarkets saw an increase in traffic during Chinese New Year.
By category, food and beverages drove the increase in traffic.
*This time, the channel names of P5 are in Taiwanese local language. but the English names are as follows;
　超市(含全聯) = Super market, 量販店(含好市多)= Hypermarket, 網購 = E-commerce, 便利商店= CVS

Research design

・Research methodology：Consumer purchase panel survey (Product code scan or diary)

Contact us

Intage Inc. is working with Kantar World Panel to support your global business by analyzing actual consumer purchase data from around the world to identify market changes and their drivers.
For more information on this report or oversea panel data, please contact us at global-market-surfer@intage.com.

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