imagesReport

China Growth Rate of FMCG categories (Value): During vs After COVID-19 (2020Q1 vs 2021Q1)

Release date
September 2021
# of pages
1
Agency
Intage Inc. × Kantar Worldpanel
Report price
Free
Target countries
  • ChinaChina

Description

The report maps out China's Growth Rate (value) of FMCG categories during & after COVID-19, using KWP Household Panel data. You can see the categories that performed well or poorly during and after COVID-19, including food, beverages, daily necessities, personal care, and cosmetics.

Summary

Cheese/Ice cream, and Kitchen roll grew during & after COVID-19, whereas instant noodles and Hand wash boomed during COVID-19 but declined after. Please download the file for more details.

Research design

・Research methodology：Kantar World Panel China Household Panel (Consumer purchase channel)
・Respondent criteria: 40,000 households living in Urban China

Report sale

Outputs similar to this report can be provided for other countries and categories for 300,000 yen ～ (excluding tax) per output.

Please feel free to contact us at global-market-surfer@intage.com if you you interested.

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