imagesReport

What's shaping the youth lifestyle in Vietnam?

Research Period
June 2019
# of pages
20
Agency
Intage Vietnam
Report price
Free
Target countries
  • Viet NamViet Nam

Description

This is a comprehensive study on what is shaping the youth lifestyles in Vietnam. The study covers from "Eatery", "Shopping", "Fashion", "Entertainment" and "Traveling".

Summary

For "Eatery", while traditional street food is still the dominant choice of all ages, new junk food, Boba milk tea etc. are becoming the new trends. For "Shopping", rise in both E-commerce & Social media commerce points to increasing need for convenience that impacts shopping behavior. For "Fashion", minimalist style is the dominant choice among fashion styles for both male and female. Korean fashion style is also very popular, particularly among female as an indicator for a trendy and fashionable person. For "Entertainment", the most preferable entertainment type is technology gadgets, followed by superhero movies and Instagram/Facebook stories. For "Travelling", the most preferable travelling type is emergence of homestay and Airbnb, followed by "Phuot", motorcycle group travelling and adventure group tour.

Research design

*Research method: Online survey
*Respondent criteria: Male and female living in Ho Chi Minh & Hanoi aged between 15 -30

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