imagesReport

Survey on Indian Food Habits

Release date
June 2022
# of pages
184
Agency
Intage India Pvt.Ltd.
Report price
Free
Target countries
  • IndiaIndia

Description

This is a broad overview of the food situation in India.
Specifically, the report covers eating out, food depletion, RTE food* consumption, multinational cuisine, and frequency of alcohol consumption.
*Ready to Eat Foods (RTE Foods): Retort pouch foods, cup noodles, and other foods that can be eaten simply by pouring hot water over them or heating them up.

What is "mom's cooking" for Indians?
What do Indians eat when they are sick?
These two questions are also introduced in this report.

Summary

Family ties are said to be strong in India.
While eating out and food delivery services are often used with family and friends, RTE foods are also used "alone".
Food delivery services are used to satisfy "that" food craving or to make a gathering with family or friends special.
RTE foods are sought after for "quick and easy" eating.

Among multinational cuisines, Chinese and Italian food is widely penetrated.
Perhaps because Japanese and Korean cuisines do not have such a high penetration, Indians do not seem to be able to distinguish between the two.

The taste of mother's food is biryani, curry, and daal.
When feeling unwell, they eat food that is easy on the stomach, such as kitchuli (Indian porridge) and soup.

Research design

Survey method: Online survey
Panel: In-house panel (Asian panel)
Areas covered: Metro cities (Delhi, Mumbai, Bangalore, Kolkata), T2 cities (Lucknow, Indore, Kochi, Guwahati)
Target population: Males and females aged 20-49
Number of respondents: n=600



Traslated by AI translator, DeepL

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