imagesReport

Self-medication survey in 10 Asian countries

Release date
July - December 2016
# of pages
40
Agency
Intage Healthcare
Report price
Free
Target countries
  • ChinaChina
  • Hong KongHong Kong
  • IndonesiaIndonesia
  • JapanJapan
  • KoreaKorea
  • PhilippinesPhilippines
  • SingaporeSingapore
  • ThailandThailand
  • TaiwanTaiwan
  • Viet NamViet Nam

Description

This report shows the consumer's health problem, self-meditation situation, consumer's value to clarify the consumer's needs in 10 Asian countries.

Summary

As the overall trend, it's obvious that modern symptoms (Eye strain, Allergies, and so on) are observed in the wide range of areas besides traditional universal symptoms. In terms of practice for self-medication, consumer values, and consumer needs, it varies based on each country. For example, in Southeast Asia, self-medication is well practiced more than in East Asia; that's becasuse of largely environmental factors such as limited access to healthcare facilities. So while it's important to view it as a large market as Asia, it's essential to have detailed segmentation, targeting and positioning in an area, country or city basis.

Research design

*Research method: Online survey
*Respondent criteria: Both male/female, age 20-59 years old/They live over 1 year in each city/Above SEC B

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