imagesReport

SEC Report in China (Shanghai)

Release date
June 2023
# of pages
12
Agency
Intage Inc.
Report price
Free
Target countries
  • ChinaChina

Description


海外では収入による生活水準の差が大きいため、海外調査においてはよくSEC（Social Economic Class: 社会経済クラス）でターゲティングを行います。
各SECの生活者がどのような暮らしなのか、クラスによってどの程度差があるのかを、
インテージが保有する海外生活者画像データベースConsumer Life Panoramaを用いて分かりやすくまとめたレポートです。

Summary

In China (Shanghai), the following differences were observed by SEC:
・Ownership of assets (residence and car)
・Residence (Rooms, bathroom sofas, etc.)
・Ownership of home appliances (Washing machine, refrigerator, vacuum cleaner)
・Accessories (Smartphones, hair dryers and electric toothbrushes)

This report uses images to illustrate the above differences.
This rich visual data in the Consumer Life Panorama enables a deeper understanding of overseas consumers, which is difficult to grasp through text and numbers alone.

Research design

・Research method：Data analysis from Consumer Life Panorama 
・Respondent criteria: Consumers living in Shanghai (42 households)

Related reports

Thailand（Bangkok）SEC report





Reproducing and quotation
  • The copyright of this report/column is held by Intage Inc. or the company to which the author belongs. Please confirm the following prohibitions and cautions, and specify the source when reproducing or quoting.
    Example:
    "Source: Intage's Research Report "(Report title) (issued on DD/MM/YYYY)"
    "Source: Global Market Surfer, article published on DD/MM/YYYY"
  • Prohibiton:
    • Modification of part or all of the contents
    • Sale or publication of part or all of the contents
    • Use that is offensive to public order and morals or that leads to illegal activities
    • Reprpducing or quotation for the purpose of advertising or sales promotion of companies, products, or services.
  • Other cautions:
    • We are not responsible for any trouble, loss or damage caused by the use of this report.
    • These terms of use do not restrict the use of quotations, etc., which are permitted under the Copyright Act.
  • If you have any questions about reprinting or quotation, please contact us from here

Newest report