imagesReport

India Next Upper Lifestyle

Release date
November 2017
# of pages
31
Agency
Intage Inc.
Report price
Free
Target countries
  • IndiaIndia

Description

This report summarizes the lifestyles and perceptions of the next upper class (people with high household incomes) in India.

Summary

India's next upper class people tend to have inherited the occupations of their parents and have expanded their businesses in their own generation by Indian economy growing. The family structure is often in the form of a parents + one child + grand-parents and employing a maid. Some families dare to leave their children alone in order to provide them with a good education, the two most common things they spend money on were education and travel. We also found that they are very health-conscious with paying attention to exercise and food.

Research design

*Research method: Home visit interview
*Respondent criteria: Next upper consumers living in Delhi and Chennai

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