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[India] Survey on the travel plan for festival season in 2023

Release date
September 2023
# of pages
18
Agency
Intage India
Report price
Free
Target countries
  • IndiaIndia

Description

Festive Seasons (such as major Indian festivals like Diwali, Dussehra, Durga pooja) are peak travel times. People often plan vacations to celebrate these festivals with family or to explore new destinations during these festive periods. 


How are Indian consumers planning their travels for the 2023 festival season?


This report is focusing on the attitudes towards overseas travel among the Metro resident.

Summary

・33% are considering overseas travel for the 2023 Festive season.
・The majority of those considering overseas travel are in their 30s, belong to the high-income group, and reside in the three major metros (Mumbai, Bangalore, Delhi).
・The top three countries being considered for travel are UAE, USA, and UK.
・Reasons for choosing travel destinations include shopping, relaxation, and nightlife.
・There seems to be a growing interest in countries like Australia, New Zealand, and Switzerland, known for their natural beauty.
・Online site/ app is the mainstream for booking.
・Approx. 3 online platforms are being compared, with Make My Trip having the highest usage rate.

Research design

・Research method: Online survey
・Respondent criteria: Male and female aged 20 to 49 years old, those lives in Metro cities: Delhi NCR, Mumbai, Ahmedabad, Pune, Kolkata, Bangalore, Chennai, Hyderabad

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