imagesReport

2023 Thailand Beauty Trends

Release date
December 2023
# of pages
26
Agency
Kantar Worldpanel
Report price
Free
Target countries
  • ThailandThailand

Description

This report brings you the latest must-know insights of the sophisticated Thai beauty market using consumer panel data from Kantar Worldpanel Thailand.

Summary

In the post-pandemic latter half of 2022, Thailand saw a recovery in the color makeup category, and the facial care category continued to grow.
To meet Thai women's beauty needs, brands need to personalize offers for individual needs and understand the changing definition of beauty: from artificial glossy look to nurturing 'healthy' skin with natural ingredients.
This report analyzes four points that brands should consider:
・Sensible Pricing
・Easy Access and Expert
・Less is More
・Fundamentals

Research design

Methodology: Kantar Worldpanel Thailand Beauty panel (Purchase panel (Product code scan))

Cotact us

For inquiries about Kantar Worldpanel, please contact at: global-market-surfer@intage.com
Check category market size and brand share in China, Thailand, and Indonesia quickly! Check Market Pie from here.

Keywords

KWP/Kantar/Thailand/beauty/skin care/skincare/cosmetic/Ecommerce/minimal makeup/ampoule

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