imagesReport

Multi-Market_WHO CARES? WHO DOES? 2023

Release date
December 2023
# of pages
29
Agency
Kantar Worldpanel
Report price
Free
Target countries
  • UAEUAE
  • ChinaChina
  • GermanyGermany
  • Hong KongHong Kong
  • IndonesiaIndonesia
  • IndiaIndia
  • JapanJapan
  • KoreaKorea
  • MalaysiaMalaysia
  • OtherOther
  • PhilippinesPhilippines
  • Saudi ArabiaSaudi Arabia
  • SingaporeSingapore
  • ThailandThailand
  • TaiwanTaiwan
  • UKUK
  • USAUSA
  • Viet NamViet Nam

Description

This report is exploring the link between consumer attitudes toward sustainability and actual FMCG purchasing behavior using consumer panel data from Kantar Worldpanel.

Summary

The number of Eco-Actives, people with a high interest in eco-consciousness, is on the rise again.
The reality of eco-consciousness in 2023 can be summarized in the following five points:
1. Media and people's conversations promote eco-engagement, but government top-down approaches rapidly enhance eco-awareness.
2. Sustainability is not a primary reason for daily choices, but it offers opportunities for brand trust and quality improvement.
3. Eco-Actives are actively investing in environmentally friendly products.
4. Reducing plastic waste is not just for the wealthy; innovation with value in mind is crucial.
5. There's no increase in the desire to avoid plastic bottles, but a clear strategy contributes to maintaining sales volumes.

Research Overview

Methodology: Kantar Worldpanel Household panel in 35 markets (Purchase panel (Diary/ Product code scan) + tag-on survey)

Inquiry

For inquiries about Kantar Worldpanel, please contact at: global-market-surfer@intage.com

Keyword

KWP/Kantar/Multi/Eco/Sustainability/Environment/Waste/Water/Planet/Earth/meet/plant/substitute

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