imagesReport

Survey on Lifestyle and Mobility Attitudes of Residents of Major Cities in India

Release date
December 2023
# of pages
47
Agency
Intage India
Report price
Free
Target countries
  • IndiaIndia

Description

This report summarizes the results of a survey on Indian consumers' everyday lifestyles, including what kind of hobbies they have, what kind of media they use, and what kind of consumer goods they are interested in buying.


In addition, the survey also covers attitudes toward electrification of mobility, which has been attracting attention in the Indian market in recent years.


In addition to the survey results, information from previous surveys and information published on the Internet have been added to the report in order to provide a more three-dimensional view of the actual situation in India.

Summary

Lifestyle
Entertainment that can be enjoyed using smartphones, such as listening to music, watching videos, SNS, etc., and travel are the top hobbies.


Mobility Lifestyle
Ownership of motorcycles is high, and they are often used for commuting and shopping in the neighborhood.


EVs
With the spread of two-wheeled EVs, the EV market in India is growing rapidly, and the purchase consideration rate is high.

Research design

・Survey method: Online survey
・Respondent criteria: Male and female aged 20-49 years old, those who are living in Metro or Tier 1 cities

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