imagesReport

Vietnam FMCG 2023

Release date
February 2024
# of pages
14
Agency
Intage Inc. × Kantar Worldpanel
Report price
Free
Target countries
  • Viet NamViet Nam

Description

The report dives deep into the dynamics of Vietnam's FMCG market, uncovering key highlights and offering valuable insights for navigating this evolving landscape.

Summary

2023 presented a year of complexities and unexpected turns, impacting Vietnam's economic growth. External global environment and internal constraints led to a slowdown in the economy, particularly in manufacturing and trade sectors. While the economic outlook for 2024 appears more positive, consumer confidence hasn’t quite caught up due to persistent news of layoffs and uncertainties about household income.

Research Overview

Methodology: Kantar Worldpanel Consumer panel (Diary) + ad-hoc survey 

Inquiry

For inquiries about Kantar Worldpanel, please contact at: global-market-surfer@intage.com

Keyword

Asia/APAC/Vietnam/VN/FMCG/inflation/economy/overview/market/trend/purchase/analysis/retail/food/drink/beverage

Reproducing and quotation
  • The copyright of this report/column is held by Intage Inc. or the company to which the author belongs. Please confirm the following prohibitions and cautions, and specify the source when reproducing or quoting.
    Example:
    "Source: Intage's Research Report "(Report title) (issued on DD/MM/YYYY)"
    "Source: Global Market Surfer, article published on DD/MM/YYYY"
  • Prohibiton:
    • Modification of part or all of the contents
    • Sale or publication of part or all of the contents
    • Use that is offensive to public order and morals or that leads to illegal activities
    • Reprpducing or quotation for the purpose of advertising or sales promotion of companies, products, or services.
  • Other cautions:
    • We are not responsible for any trouble, loss or damage caused by the use of this report.
    • These terms of use do not restrict the use of quotations, etc., which are permitted under the Copyright Act.
  • If you have any questions about reprinting or quotation, please contact us from here

Newest report