imagesReport

Unveiling Thirst Trends in Thailand's Carbonated Soft Drink Market

Release date
March 2024
# of pages
13
Agency
Intage Inc. × Kantar Worldpanel
Report price
Free
Target countries
  • ThailandThailand

Description

This report summarises Thai Carbonated Soft Drink market , using Out-Of-Home consumer panel data from Kantar Worldpanel Thailand.

Summary

Thailand is a tropical country with warm and humid weather all year round, which makes  carbonated soft drinks (CSD) a popular choice for Thai people wanting refreshment. CSD is the strongest performing category developing beverage market in recent years, which has been driven by innovations to meet consumers' diversified needs. This includes not only the launches of new brands and flavours, but also the latest trend focusing on 'functional' benefits such as 'sugar-free' and other health benefits.

Research Overview

Methodology: Kantar Worldpanel Thailand Out of Home Panel (Purchase panel (Smartphone Diary/ Scanning))

Inquiry

For inquiries about Kantar Worldpanel, please contact at: global-market-surfer@intage.com

Keyword

Thailand/ Out of Home/ OOH/ Beverage/ Carbonated soft drink/ CSD/ Drink/ Health/ No-suger/ Function/ Purchase/ Market trend/ Consumer

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