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Thailand FMCG Outlook 2024

Release date
May 2024
# of pages
24
Agency
Kantar Worldpanel
Report price
Free
Target countries
  • ThailandThailand

Description

This report provides an outlook on the Thai FMCG market in 2024, using consumer panel data from Kantar Worldpanel Thailand.

Summary

The report provides three essential elements for a 'plan to win' in 2024:
・Know where you are: are you a small brand or a big brand, in a small or big category?
・Plan for two sources of growth: to win from Comfortable Places, and to win from Unexpected Places
・Set the right measurement targets, and monitor them

Research Overview

Methodology: Kantar Worldpanel Thailand Household, OOH panel (Purchase panel (Product code scan))

Inquiry

For inquiries about Kantar Worldpanel, please contact at: global-market-surfer@intage.com

Keyword

Thailand/FMCG/Baby/Beauty/Personal/Home/Care/Food/Bevarage/Out of Home/Inflation/OOH




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