Asia Relax Study - Millennial vs Gen Z

Research Period
November - December 2019
# of pages
Intage Inc.
Report price
USD 1,000
Target countries
  • ChinaChina
  • IndonesiaIndonesia
  • ThailandThailand
  • Viet NamViet Nam


This report shows the attitude and behavior of "Relaxing" among youth (Millennials and Gen Z) in Asia countries (China, Thailand, Indonesia, and Vietnam) with collecting pictures for better understanding.


There were differences in the way people relax in each country. Young people in Vietnam and China tend to be more active (indoor activities, sports, etc.), while people in Indonesia and Thailand tend to be more chilling-out (sleep, travel, etc.).

Research design

*Research method: Online survey
*Respondent criteria: Male and female aged16-39

Report sale

Free report (Japanese or English) can be downloaded from the download link below.
We also offer the picture data on being relaxed from Asian consumers at 1,000 USD without tax.
If you are interested in purchasing this, please contact us from here.

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