imagesReport

Revealing the beauty of Indonesian women in hijab

Release date
November 2019 - January 2020
# of pages
88
Agency
Intage Inc.
Report price
USD 1,000
Target countries
  • IndonesiaIndonesia

Description

This project was an attempt to use online surveys to observe the behavior of Indonesian women, a highly difficult task that had been done with conventional methods. For this project, we collected videos of Indonesian women's facial washing and skin care behavior and grasp their usages including the ones which is difficult to capture by conventional questionnaire survey.

Summary

In Japan, people tend to wash their faces using water from a faucet, but in Indonesia, many people wash their faces in the shower room. Also, we found that many Indonesians wash their faces by scooping water from the tubs in the bathrooms and restrooms and pouring it over their heads. In terms of skin care, many of the respondents used lotion (Watery liquid type), day cream and night cream. As for the creamy skin care products, many people apply a small amount to their face in dots and then spread the dots out with their fingers.

Research design

*Research method: Online survey
*Respondent criteria: Muslim women aged 20-39./【Facial wash survey (9s)】 Those who are involved in purchasing facial wash and use facial wash at least once a day /【Skincare survey】 Those who are involved in purchasing skincare products and use skincare products at least once a day

Report sale

Free report (Japanese or English) can be downloaded from the download link below.

We also offer the report with videos of Indonesian consumers doing skincare or face washing at 1,000 USD (without tax).
If you are interested in purchasing this, please contact us from here.

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