ReportReport

FOODIAL Vol.107　Food Trend Report, July 2025

Release date
June - July 2025
# of pages
24
Agency
TNC.inc
Report price
USD 2,000
Target countries
  • KoreaKorea
  • OtherOther
  • ThailandThailand
  • UKUK
  • USAUSA

Description

FOODIAL is a food marketing report published by TNC Inc.


That collects and analyzes the food trend information from all over the world and report it to purchasers(subscribers) every month.


 


In the July 2025  issue of “Pick Up”, This report covers the Southeast Asia's largest food exhibition, “THAIFEX-Anuga Asia 2025,” held in May 2025. While Chinese cuisine continues to have a major influence on food trends, the Japanese cuisine boom also continues, with seafood and matcha tea attracting attention. The key themes for the next generation of food that emerged this time were “new experiences” and “health & convenience.” A wide range of products emphasizing unique flavors and functional benefits, such as convenient versions of Japanese and Korean cuisine and GABA-infused coffee, were showcased.


In the "Topics" section, we refer 14 examples of trends from different countries.


From the bottom of this page, you can download the report's cover , table of contents, and  sample images of the report.


If you are interested in purchasing the report, please feel free to contact us from this form.

Summary

Pick Up：
①THAIFEX, Southeast Asia's largest food exhibition, is booming, with Chinese food having a major impact on trends and the Japanese food boom continuing
② The new trend in cocktails is savory flavors, with a shift in preferences from sweetness to umami also contributing to this trend


Topics
①The market for frozen soup convenience foods continues to expand, as they allow consumers to enjoy restaurant-quality cuisine easily and affordably.
　　― from Korea


②”Miosal” is a liquid salt spray that allows you to easily add flavor to your food while reducing salt intake by 75% compared to table salt, and is convenient to carry around.
　　　　― from Italy
and 12 others

Research design

Unique members of TNC's overseas network  "Lifestyle Researcher®" and  food expert researchers have been collecting and reporting on the food trend information throughout the year since 2016.


 TNC‘s editorial staff is Recognizing issues what Companies facing and then, they analyze the information from Lifestyle Researcher and edit it into  marketing reports.

key word

Thailand/Britain/Switzerland/Korea/German/Netherland/America/Italy/
RTD/THAIFEX/Generation Z/Upcycling/Alcohol/Vegan/Wellness/Oat milk/Cocktails/Kids' food/Gluten-free/Keto-friendly/Coffee/Sustainable/Seafood/Superfoods/Supermarkets/  Soups/Startups/Snacks/Spray/Savory/Chicken/Chocolate/Delivery/  Pizza/Food Tech/Plant-Based/Protein/Ramen/Restaurant/  Localization/Convenience Food/Functional Food/Health-Conscious/  High-Protein/International Trade Fair/Edamame/Food Waste/Algae/  Experience-Based Store/Alternative Food/Local Production for Local Consumption/Seasoning/Japanese Food/Rice Flour/Frozen Food/

Report sale

This report is a fee-based report priced at USD 2,000 excluding tax.

(1) Table of contents of this month's report
(2) A sample of the report
can be downloaded from the bottom of this page.

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