ReportReport

Brand Footprint 2025

Release date
August 2025
# of pages
37
Agency
Worldpanel
Report price
Free
Target countries
  • UAEUAE
  • ChinaChina
  • GermanyGermany
  • Hong KongHong Kong
  • IndonesiaIndonesia
  • IndiaIndia
  • JapanJapan
  • KoreaKorea
  • MalaysiaMalaysia
  • OtherOther
  • PhilippinesPhilippines
  • Saudi ArabiaSaudi Arabia
  • SingaporeSingapore
  • ThailandThailand
  • TaiwanTaiwan
  • UKUK
  • USAUSA
  • Viet NamViet Nam

Description

This is a report on 'World’s most chosen brands by consumers in 2024', using consumer purchase data from Worldpanel by Numerator and the partner companies.

Summary

This is the annual 'Brand Footprint' report, issued by Worldpanel by Numerator (previously Kantar Worldpanel)
Markets covered: 56 markets globally
*Based on brand data from each market, an index called Consumer Reach Point (CRP) is used to comprehensively evaluate and rank brands every year. CRP is calculated by Population (no. of households), Penetration, and Purchase Frequency.

Research Overview

Methodology: Consumer Purchase panel (Diary/ Product code scan)

Inquiry

For inquiries about Consumer Panel outside Japan, please contact at: global-market-surfer@intage.com

key word

Global/ FMCG/ DCG/ inflation/ in-house/ Purchase/ Market trend/ Consumer/ Baby/ Beauty/ Personal/ Home/ Care/ Food/ Bevarage/ Brand/ Rank

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