imagesReport

Analysis on values of automotive owners in Thailand

Release date
March - July 2018
# of pages
60
Agency
Intage Inc.
Report price
Free
Target countries
  • ThailandThailand

Description

In emerging economies in Southeast Asia and elsewhere, there is a growing need for targeting by preference and awareness as part of marketing strategies. In response to this need, this report reveals Thai preferences and attitudes by gender and age, place of residence, and social economic class (SEC), using Intage's original Asia Panel. Car owners are also asked about their car values.

Summary

It was found that young Thai people have a high desire for self-actualization in terms of "ambition", "aspiration", "self-consciousness", and "fashion consciousness". Differences in attitudes and preferences by urban/rural residence and social economic class (SEC) were found in health, fashion and beauty, shopping and information sensitivity. In terms of car values, a higher percentage of men in their teens and 20s wanted a sense of status than men in their 30s.

Research design

*Research method: Online survey
*Respondent criteria: Men and women aged 18-39

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