imagesReport

[India] Lifestyle of Gen Z during lockdown

Release date
April - May 2020
# of pages
29
Agency
Intage India
Report price
Free
Target countries
  • IndiaIndia

Description

This report focuses on Generation Z, the next key consumer segment in India, depicting their mindset, and lifestyle during the lockdown.

Summary

Apart from being 'open-minded' and 'intuitive in online media consumption', Gen Z were found to be more optimistic towards '#stay@home' mode compared to other generations, equipping themselves with digital tools, and exploring home activities such as new recipes, home workout, and skin care.

Research design

■Quantitative study
*Research method：Online survey
*Respondent criteria： Male & female

■Qualitative study
*Research method：WhatsApp forum
*Respondent criteria： Male & female aged 18-24

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