Description

This report focuses on Generation Z, the next key consumer segment in India, depicting their mindset, and lifestyle during the lockdown.

Summary

Apart from being 'open-minded' and 'intuitive in online media consumption', Gen Z were found to be more optimistic towards '#stay@home' mode compared to other generations, equipping themselves with digital tools, and exploring home activities such as new recipes, home workout, and skin care.

Research design

■Quantitative study *Research method：Online survey *Respondent criteria： Male & female ■Qualitative study *Research method：WhatsApp forum *Respondent criteria： Male & female aged 18-24

Report Detail

Survey start date: April - May 2020
# of pages: 29
Agency: Intage India
Report price: Free
Target countries: India