imagesReport

[India] Automobile Market Perception and Future Perspectives with/ post COVID-19

Release date
April - May 2020
# of pages
29
Agency
Intage India
Report price
Free
Target countries
  • IndiaIndia

Description

This report outlines car owners' perception towards mobility in the post lockdown era in India from the quantitative data, and the qualitative analylsis of car owners in India.

Summary

The report summarises the automobile future perspectives post lockdown in 3 points:
1. New car purchase tends to be postponed: decreased car usage occasions and the financial situation win over the increaesd dependency on owned cars to avoid the infection risk.
2. 'Digital' will enhance customer experience: although Indian consumers still value the physical visit to showrooms before purchase, digitalization will improve the sophistication at dealership/ service, hence will enhance their total experience.
3. Driving safety + hygienic elements: Safety features (i.e. Air bags) are becoming basic necessities, but with the outbreak of COVID-19, health concerns evoke the desire for new car features such as Car air purifier, and Health monitor system.

Research design

■Qualitative study
*Research method：Online survey
*Respondent criteria：Male and Female

■Quantitative study
*Research method：WhatsApp Forum
*Respondent criteria：Male aged 30-40yrs old/ Owner of B-High Hatch/ Sub 4m Sedan

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