imagesReport

Brand power for Air Conditioner

Release date
June 2020
# of pages
29
Agency
Intage Inc.
Report price
Free
Target countries
  • ChinaChina
  • GermanyGermany
  • IndonesiaIndonesia
  • IndiaIndia
  • JapanJapan
  • OtherOther
  • ThailandThailand
  • UKUK
  • USAUSA

Description

Under the situation of COVID19, the demand for staying home comforatbly has increased and become apparent. Air conditioner is an important product for increasing home comfort, which is why we have conducted a research for air conditioners. This report captures the penetration and brand image of air conditioner brands in 13 countries, including Asia, Europe, the United States, and others.

Summary

In the Japanese market, Japanese brands (Daikin, Panasonic and Mitsubishi Electric) have strong presence based on their brand image of "high quality" and "good reputation. On the other hand, in Asia, Europe, and other countrirs, Korean brands (Samsung and LG) have strong presence with their image of "durability" and "technological innovation and development."

Research design

*Research method：Online survey
*Respondent criteria：Male and female aged 20-49

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