imagesReport

The future of cosmetic market in China

Release date
August 2018
# of pages
36
Agency
Kantar Worldpanel
Report price
Free
Target countries
  • ChinaChina

Description

This report summarizes the top-selling products in China's cosmetics market, the cosmetic needs of young consumers born in the 1990s and beyond, the characteristics of their purchasing behavior, and their attitudes and behaviors toward Japanese products in comparison with other generations.

Summary

Among China's personal care market, skin care and make-up categories led the market in terms of growth in both the number of people purchasing and the number of items used. By age group, the number of skin care steps grew significantly among 15-19 and 20-29 years old, surpassing the number of steps for the same age group in Japan and Korea in 2017. The ease of access to the categories and brands through e-commerce in regional cities may be a contributing factor. Younger consumers are shopping more frequently on multiple platforms, while older consumers are shopping in bulk at e-commerce events. New consumer needs include "healthy skin," "expertise," and "expression of individuality," and Japanese brands are expected to see significant growth opportunities by redefining their functions with health and expertise as their backbone.

Research design

Research method: Consumer purchase panel survey (Product code scan or diary) and online survey
Respondent criteria: Female living in China

Contact us

Intage Inc. is working with Kantar World Panel to support your global business by analyzing actual consumer purchase data from around the world to identify market changes and their drivers.
For more information on this report or oversea panel data, please contact us at global-market-surfer@intage.co.jp.

Reproducing and quotation
  • The copyright of this report/column is held by Intage Inc. or the company to which the author belongs. Please confirm the following prohibitions and cautions, and specify the source when reproducing or quoting.
    Example:
    "Source: Intage's Research Report "(Report title) (issued on DD/MM/YYYY)"
    "Source: Global Market Surfer, article published on DD/MM/YYYY"
  • Prohibiton:
    • Modification of part or all of the contents
    • Sale or publication of part or all of the contents
    • Use that is offensive to public order and morals or that leads to illegal activities
    • Reprpducing or quotation for the purpose of advertising or sales promotion of companies, products, or services.
  • Other cautions:
    • We are not responsible for any trouble, loss or damage caused by the use of this report.
    • These terms of use do not restrict the use of quotations, etc., which are permitted under the Copyright Act.
  • If you have any questions about reprinting or quotation, please contact us from here

Newest report