imagesReport

Asia Middle Generation Research vol.1 Appearance

Release date
January 2021
# of pages
26
Agency
Intage Inc.
Report price
Free
Target countries
  • ChinaChina
  • JapanJapan
  • KoreaKorea
  • ThailandThailand
  • TaiwanTaiwan

Description

Asia is a region with a gradually aging population, led by Japan.
In this study, 5 countries are covered, Japan, China, Thailand, South Korea, and Taiwan, where the population is aging rapidly.
We introduce the perception and behavior about appearance among middle generation (40s-50s), who is the volume zone in each country.

■Related reports
　Asia Middle Generation Research vol.2 Sleep
　Asia Middle Generation Research vol.3 Dental care

Summary

Japan is the lowest country with the lowest rating for one's appearance, on the other hand, and the country with the highest was China.
The ideal image of Japanese people is "youthful and graceful," China is "youthful and active," Thailand is "youthful and calm," South Korea is "active and graceful," and Taiwan is "youthful and dependable."

Research design

・Research methodology: Online survey
・Respondent criteria: 40s and 50s both male and female living in urban cities

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