imagesReport

Purchase behavior survey of FMCG categories ~Vol.2 Personal care items~

Release date
September 2018
# of pages
47
Agency
Intage Inc.
Report price
Free
Target countries
  • IndonesiaIndonesia
  • ThailandThailand

Description

This is a report on a survey conducted in 2018 to understand the purchasing behavior of daily necessities and personal care products in Thailand and Indonesia.
This series covers their purchasing behavior (products they have purchased, time of purchase, and purchase channel) and payment methods by purchase channel for the following categories;

Vol.1 ＜Kitchenware> Dishwashing detergent, food wrapping film, etc.
Vol.2 ＜Personal care> Oral care products, soap, diapers, sanitary napkins, etc.
Vol.3 ＜Laundry> Detergent for clothes, fabric softener, etc.
Vol.4 ＜Housekeeping> Residential air fresheners and deodorizers, cleaners, etc.

This report presents the results of the Vol.2 "Personal care" category.

Summary

Toothpaste" and "Toothbrush" were the most frequently purchased products in both Thailand and Indonesia, with more than 80% of respondents purchasing them.
The percentage of respondents who had purchased mouthwash, solid soap, and menstrual pads was higher in Thailand than in Indonesia.
The most used channels differed depending on the product: hypermarkets and supermarkets for adult diapers and electric toothbrushes, and convenience stores and mini-marts for oral care products (toothbrushes, toothpaste, etc.) and menstrual napkins.

Research design

・Research method: Online survey
・Respondent criteria: Those who are living in Thailand and Indonesia, male and female aged 10-59 years old

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